Adverts

1) Twix Advert



The advert is aimed at young adults- perhaps students- who enjoy chocolate. It is probably focuses mainly on the female target consumers as they use a female actress to eat said chocolate.

The music is a very popular genre that features a popular song that many members of the audiences and they will eventually associate the song with the chocolate making it more memorable.

The lost cost for a quality product appeals to youths as they haven't got as much disposable income as the other class.

The lifestyle fantasy style suggests a relaxed and care free way of living- spending time at parks eating 'luxury' chocolate in broad daylight. A fantasy that would appeal to many stressed young adults.

The format heavily implies that the chocolate will make everything better.

2) Audi R8



The advert sells a lifestyle of adventure and mystery featuring men stealing in all black- which in films is shown as a very classy and 'cool' lifestyle job full of beautiful women and lots of money.

ABC1s would be the main target audience for the advert as they have enough disposable income for spending on cars.

The car design is modern and sleek which is very popular  with the ABC1 target audience and be wanted by audiences members in other classes as something wanted and unachievable.

It's obviously more targeted for men with cars being the typical 'manly' thing to enjoy represented in the way the thief threatens the car as he views it as something valuable and that can be traded in exchange for freedom.

3.)The guardian



The advert is showing the audience that The Guardian is open journalism and that they have opinions and views from all different classes and viewpoints and circumstances. They use a well known fable and turn it into a news story and as the commercial goes on we see the different views of the people and the headers that the story could have in newspapers. The story then becomes something much bigger as the 'crime' unveils and the motives have shown. It is obviously aimed at the middle class as most of the peoples in the advert live in middle class, rather large houses and have expensive electronics and live rather comfortably.