How did you do that?

How did you do that?

“Movies took you right up to the edge but kept you safe” - John Updike

“Filmmaking is a chance to live many lifetimes” - Robert Altman 

“Film can immerse you, put you there” - Kathryn Bigelow 

The ‘cycle’ is an order of what happens in a films ‘life’ from when it is made to when it is consumed. It starts with the production which is split into three different parts; 1- Preproduction, when the planning is done, 2- Production- when the filming takes place, and 3- Post- where the editing is done. Marketing exchange is next in the cycle it is the posters and advertisements to advertise and promote the film coming out; to generate more interest in the film itself. Distribution is the film being shown in cinemas and audience consumption is when the audience watches, tweets, reviews, facebooks and ‘consumes’ the film this is when tickets, popcorn and drinks are paid for and sent to the producers.

Studio films are more likely to be known as a ‘Hollywood blockbuster’ or a feature film. They are often made by well known producing companies and are filled with the most popular and well known actors at the moment while independent or ‘Indie’ films are more likely to be shown at film festivals or put up online.

Independent films often rely on the back end money that comes from the feature films- if the feature film exceeds it’s expected sale goals the producers use the money to fund a smaller ‘indie’ film. Studio films are often more marketed more to the general public; they spend thousands of pounds on advertisements, endorsement and promotion. Posters, TV adverts, cinema adverts, magazine articles, computer adverts and leaflets are just a small fraction of feature film promotion, indie however is rarely- if at all- marketed towards general public they focus on promoting it when other independent films are shown so at film festivals and in certain film magazines in a small section.

Independent and feature films often have a dramatic difference in their audience feature are often watched by the general audience of all demographics while independent films are often watched by an audience who specifically seek out the independent films in order to watch them.

Rarely a independent film can become so popular that they become a studio or mainstream viewed film.