The rule of thirds is a technique that is used in a majority of photography and visual media products such as film posters and paintings.
The rule of thirds is used as a way for pictures and media products to show the main point of focus in a landscape that can be seen as 'busy'. A grid is used as a guideline so the user can clearly see where the rule of thirds is.
Each focus point in image has it's own placement in the rule of thirds. For example: If you wanted to take a portrait photo using the rule of thirds the eyes of the subject should be placed where the upper horizontal line meets the two vertical lines.
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